If you can't track it, you can't crack it.

If you can't track it,
You can't crack it.

I'm Phi.

For over a decade, I've engineered apps that redefine what's possible.

Three years ago, I created Bily.ai—the world's most advanced data infrastructure, empowering thousands of businesses through precise tracking and attribution.

I also meticulously track my journey toward peak health, guided by the belief that precise measurement drives meaningful progress.

I believe a STEM-driven approach is essential to achieving extraordinary results.

Hey, I’m Philippe.

For more than a decade now, I’ve been designing and engineering apps, and I’m obsessed with data measurement.

That’s why I’m building bi.ly to help Shopify merchants unlock growth through tracking.

I also share my journey towards achieving near-perfect health.

I believe the STEM approach can apply to everything in life, and anything we measure starts to improve.

Feel free to get in touch and ask me anything.